What’s Typically Included in a Digital Marketing Course?
Online courses generally encompass a mix of foundational theory, hands-on training, and strategic insights:
Core Modules (common across many programs):
Introduction to Digital Marketing – Differences from traditional marketing, industry trends, career scope
Website Planning & Development – Domain, hosting, CMS (like WordPress), UX & mobile optimization
Search Engine Optimization (SEO) – On-page, off-page, technical SEO, keyword research, tools like SEMrush, Ahrefs, Google Search Console
Content Marketing – Strategy, content creation (blogs, visuals), calendars, promotion
Social Media Marketing – Platforms (Facebook, Instagram, LinkedIn, Twitter), organic & paid campaigns, analytics
Pay-Per-Click (PPC)/Digital Advertising – Google Ads, campaign creation, bidding, optimization
Email Marketing & Automation – Campaigns, segmentation, tools like Mailchimp, personalization strategies
Affiliate & Influencer Marketing – Choosing programs, outreach, monetization
Analytics & CRO – Google Analytics, performance tracking, conversion optimization, UTM tracking
Mobile & E‑commerce Marketing – SMS/WhatsApp marketing, app store optimization, e‑commerce funnels
Growth Strategy & Reputation Management – ORM, crisis handling, strategic planning, real case studies
Emerging Add-ons in advanced courses:
AI in SEO/content, advanced ad platforms, local & video SEO, performance marketing, advanced analytics and enterprise-level strategies